Types of Quizzes and Purposes

Purpose: Build brand awareness, increase shares, attract attention

When to Use: When you’re trying to grow your audience or get noticed by a wider circle

Sample Titles:

• What Type of [Niche] Entrepreneur Are You?

• Which Social Media Platform Matches Your Energy?

• Your Brand Vibe: Bold, Balanced, or Brainy?

Plug-and-Play Outcome Copy: (See "Visibility & Audience Growth" section)

Best Practices:

• Keep it fun, light, and highly shareable

• Include an email opt-in before showing results

• Use results to segment new leads into the right nurture path

Purpose: Attract, qualify, and segment leads automatically

When to Use: When building your list is a top priority

Sample Titles:

• What’s Your #1 Marketing Block?

• How Ready Is Your Business to Scale?

• What's Stopping You From Booking More Clients?

Plug-and-Play Outcome Copy: (See "Lead Generation" section)

Best Practices:

• Include value-driven results that help people self-identify their problem

• Offer a relevant freebie or invite to a workshop at the end

• Follow up with segmented email nurture sequences

Purpose: Help people choose the right offer, increase conversion

When to Use: When you have multiple offers and want to simplify the decision-making process

Sample Titles:

• Which of My Offers Is Right for You?

• Ready to Scale? Here’s Your Next Best Investment

• What Service Should You Start With?

Plug-and-Play Outcome Copy: (See "Sales & Conversions" section)

Best Practices:

• Tie each outcome to a clear CTA (sales page, booking link, product)

• Align quiz logic with your sales funnel stages

• Address objections in quiz results with testimonials or case studies

Purpose: Build authority, nurture existing audience, pre-qualify leads

When to Use: When your goal is to educate while providing value and building trust

Sample Titles:

• What’s Your Marketing IQ?

• Are You Really Ready to Launch?

• How Aligned Is Your Content Strategy?

Plug-and-Play Outcome Copy: (See "Content Strategy & Engagement" section)

Best Practices:

• Give personalized advice in the results

• Use quiz to guide readers into your free content or a low-ticket offer

• Position yourself as the expert in a non-salesy way